LBB - Ben Coulson is easily distracted
More stunning insights from a world renowned futurist.
B&T Magazine - Logical magic, it’s a thing
The idea here is the editor fires you 10 fast questions and hopes you’ll say something in the moment that gets a headline. Think I just escaped media training.
LBB TV - What to expect in 2024
My number one tip for TV interviews, if you don’t know what to say, make sure you bring a cute dog on set.
SHOTS Magazine - Ben Coulson, the Guts & the Glory
A feature on our work in Shots edition 149, some of what I said is just as relevant today, some absolutely is not. This article did give me a chance to update my industry profile pic.
Campaign Brief - Ben set to depart Clemenger
Campaign Brief is infamous for its usually negative anonymous blog comments, so when you get a few good ones it goes against the grain. Then again, we were just going into the first Covid lockdown, so people might have been feeling unusually nice. But, I was properly taken back by the eighty or so wonderfully positive things people had to say.
Campaign Brief - Clemenger crowned Agency of the Year
LBB - 5 Minutes with Ben Coulson
This was a while back, thankfully. Definitely a reminder to check your enthusiasm in a radio interview with a trade Jurno. Not everything said here is something I’d say these days. Warning, I sounded like a bit of a twat.
Sydney Morning Herald - Honesty in Advertising
Making the case for honesty in advertising. This article was a debate about the merits of being honest with our consumers, I’m pretty big on the idea of finding a truth and telling it well, so I did my best to argue that a truth is harder to find, but stickier when you do.
B&T - Modern day Adman
Pretty sure I managed to say something about the ‘attention economy’, or ‘transformation a pace’ here. So modern.
Unsinking the Titanic
A pretty ‘click bait’ style headline for the Financial Review’s business section, but they did make me sound like I almost know what I’m doing, occasionally.
Business Insider - Y&R Best at Cannes
Four years after Tony Granger set up the Y&R Global Creative Board, eleven brilliant creatives (and myself had worked very hard to drag the once stone cold network back into the spotlight. And we had a rare moment when it all just fell into place.
Campaign USA - Y&R Top Agency at D&AD
The Stable - 28 reasons to feel good
A chat with the Stables editor in Chief about disruption without disaster, the best phone call I ever made and a particularly good creative year.
AdNews - George Patterson takes Agency of the Year Honour
ABC The Business -
Not exactly sure how this started, but for a while my phone would ring whenever a news outlet wanted an Ad guru to talk about selling something or spin doctoring a subject, usually politics. It was fun to do something that scary, but each time I did get further from a subject I actually know anything about, so when I found myself on a panel on the hard hitting ABC 7.30 Report, talking about demand stimulus and recession proofing the economy, I discovered just how scary live TV could really be.
The Age Business Review - Serious Business
We get to have a bunch of fun doing this job. Even sometimes get to make a miniature talking Statue of Tasmania’s flavory son. But you don’t often expect that sort of thing to lead the business section of the national press. This was a serious chat about a gamble that payed off big for Fosters.
